Research methodology

Research built on frameworks that work

Every output follows proven marketing frameworks. Company research that feeds ICP. ICP that feeds positioning. The strategic thinking that used to take weeks—done in up to 5 minutes.

From one company name to a complete strategy

A 3-phase architecture running in up to 5 minutes

1

Planning

Analyzes the company name and generates 6 strategic search queries

2

Search

Brave Search API executes 6 sequential searches, gathering up to 20 unique sources

3

Synthesis

3 sequential Claude agents apply marketing frameworks and structure your output

Three stages.
One workflow.

Stage 01

Company Research

Objective

Map the company's business model, market position, and revenue drivers across 14 Lean Canvas dimensions—so the ICP analysis and positioning that follow are grounded in how the company actually operates, not assumptions.

Framework
Lean Canvas Model

Structures the company across 14 dimensions: problem, solution, unique value proposition, customer segments, competitive alternatives, key metrics, channels, revenue streams, and more.

What you get
  • Company summary with funding, founders, and mission
  • Company strengths analysis
  • 14-section Lean Canvas business model breakdown
  • Cited sources for every insight
Stage 02

ICP Analysis

Objective

Use the company research to identify who the best customers actually are—their firmographics, decision-maker personas, and pain points—so Stage 3 positioning speaks to the right people, not a vague persona.

Framework
ICP Identification Framework

Analyzes target customers through 5 diagnostic questions:

  1. 1Which of our current customers makes the most out of our products and services? Who uses it the most? Who are your best users?
  2. 2What traits do those great customers have in common?
  3. 3Why do some people decide not to buy or stop using our product?
  4. 4Who is easiest to sell more to, and why?
  5. 5What do our competitors' best customers have in common?
What you get
  • ICP summary with key traits and behaviors
  • Answers to the 5 ICP identification questions
  • 3 prioritized target segments with rationale
  • Detailed buyer persona for each segment
Stage 03

Positioning & Messaging

Objective

Take everything from Stage 1 and Stage 2 and translate it into a complete positioning statement, benefit pillars, and messaging guide—structured outputs that go straight into decks and briefs. No stitching required.

Frameworks
Positioning Framework
Messaging Guide

Positioning is developed across 7 elements:

Customer Needs & Pain PointsProduct FeaturesKey BenefitsBenefit PillarsEmotional BenefitsPositioning StatementCompetitive Differentiation
What you get
  • Positioning statement
  • Identified benefit pillars
  • Competitive differentiation analysis
  • Prioritized messaging guide by pillar

Swellpulse takes your research further

Three ways to use your research once it's ready

Download Markdown

Export your full research report as a .md file. Clean, structured, and shareable—paste it into Notion, Confluence, or any markdown editor.

Open in Claude

Send your research to Claude.ai so you can keep building on it—analyze competitor's positioning, messaging, or dive deeper into any section of the output for your go-to-market strategy.

Open in ChatGPT

Send your research to ChatGPT so you can immediately ask follow-up questions, summarize marketing research, or personalize your messaging based on the research.

Built for marketers wearing too many hats.

You don't have 16 hours. You don't have a research team. You don't have budget for another enterprise tool. But you do have up to 5 minutes. And that's all you'll need.

3 free researches per month. No credit card required.